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2010 SocialMediaPlus Business Summit Speakers

SocialMediaPlus 2010 had 28+ sessions, and our speakers and seminars were engaged specifically to ensure that we offer valuable content to FOUR distinct line-of-business managers: a) CEO/President/Business owners, b) Human Resources, c)Marketing, and d) Sales. We will also be offering an Advanced track of sessions targeted to the business person who already has some experience using social media in their business.

To view speakers for 2011 SocialMediaPlus, please visit our Speaker page.

SpeakerAbout the SpeakerTopicTrack
Rohit Bhargava Rohit Bhargava- KEYNOTE SPEAKER
Rohit is a founding member of the 360 Digital Influence group at Ogilvy and author of the best selling new book Personality Not Included, an actually useful (gasp!) guide on how to use personality to reinvent your marketing. He writes the top rated Influential Marketing blog and has been featured in The Wall Street Journal, BusinessWeek, and other impressive places. Rohit teaches marketing at Georgetown University and is proud of his reputation as a fun and "non-obvious" keynote speaker who has presented across the world on authenticity, social media, and why marketing is no longer like feeding a baby.
How Great Brands Actually Use Social Media: Lessons From the Trenches Keynote Speaker
Rick Alcantara Rick Alcantara
He has received numerous awards for his work in Internet communications, public relations research, and strategic planning. He is the founder of Tara Communications LLC, and formerly the president of the Philadelphia Chapter of PRSA, vice president of the Gloucester County Business Association, VP of the Professional Communicators of South Jersey, founder of the Agency Leadership Council, board member of IABC Philadelphia, and adjunct instructor at Drexel University and Rowan University. For the last 18 years, he has also been a youth soccer coach. He holds a master's degree in public relations from Rowan University and a bachelor's degree in communications from Susquehanna University.You can find Rick online at http://jerseycoachonline.com.
Stop Counting Friends and Start Measuring Real ROI Marketing Track
Phil Baumann Phil Baumann
Phil is a registered nurse with a background in enterprise accounting and treasury operations.  He blogs extensively on the influence of technology, with an emphasis on health care applications of social software and possesses strong experience in the use of Twitter, helping companies develop position statements on their web presence, how to manage online communities, and best practices in combining traditional marketing with Social Media.  Phil is the founder of #RNchat, a Twitter chat for registered nurses and is a member of the Better Health network of bloggers.  Previously working for several large firms in accounting and finance related positions, Phil possesses a BS in Nursing from Drexel University, and currently works in the pharmaceutical industry.
Social Media in Healthcare General Track
Doug Bellenger Doug Bellenger
Doug is the VP of Products for Movitas, a mobile technology company in the hospitality and marketing space. Over the last four years Doug has led the product, customer service and IT teams at Movitas, and has spent a lot of time reviewing how products like social media fit into mobile. Prior to Movitas, Doug worked in the pharma and biologics industry in product design and deployment for both devices and packaging. His undergrad is from RIT in Package Engineering and his MBA is from Drexel focused in technology management. Doug is also very involved in the local startup community as a board member of the Philly Startup Leaders.
Integrating Social Media into Your Mobile Experience IT Track
Connie Bensen Connie Bensen
Connie Bensen is the Director of Social Media and Community Strategy at Alterian, which provides leading marketing products for the enterprise. She is also a key voice amongst online Community Managers and provides best practices for this emerging role.Forbes.com recognized her blog as one of the top 20 best marketing and social media blogs by women.
Measuring Social Media Effectiveness Marketing Track
Gloria Bell Gloria Bell
With over 25 years of successful business operations and communications experience, Gloria Bell is now the owner of Red Stapler Consulting. Gloria works with freelancers, small businesses and startup companies to provide them with office management, business process consulting, social media strategy and implementation and event management services. Gloria is well known as a passionate social media practitioner, entrepreneur, blogger and volunteer in the Philadelphia region. She is a director of Social Media Club Philadelphia, co-organizer of PodCamp Philly, Twestival Philadelphia, MarketingCamp Philly, TrendCamp, #140Conf Philly Meetup and chief organizer of Entrepreneur Expo. She is also actively involved with Philly Startup Leaders, PANMA and serves on the boards of two charitable organizations - ShareUrMeal and M.A.P.P. (Making a Progressive Philadelphia). Truly believing in the business benefits of both on and off line communities, Gloria regularly speaks on business management, networking and the use of social media in business.
Growing Your Creative Passion General Track
Shashi Bellamkonda Shashi Bellamkonda
Shashi Bellamkonda is the Director- Social Media at Network Solutions. Helping Small Business succeed is a mantra shared by Shashi as the Social Media Swami of Network Solutions provider tools for web sites, web hosting, ecommerce and business email. hashi has presented to several audiences on " 'Social Media Tools for Small Business', 'How to Sell Social Media to Your Boss' and "Online Reputation Management - Best Practices & Lessons Learned", at national and regional conferences like SXSW, NewComm Forum, Society of New media Communications and Research (SNCR.org), Online Media Bootcamp, DC Chamber of Commerce, Affiliate Summit, American Institute of Writers, and Pod camps, Efactor Event in Atlanta, Blog Potomac, Legal Marketing Association Round Table, Tech breakfast, All Services Social Media Conference, Prince William Regional Chamber of Commerce, DMA DC Social Media Day.Shashi Bellamkonda is writes a regular DC Social Media Marketing column in the Examiner. Shashi had a very pleasant surprise when Washingtonian magazine included him in the Washington's Top 100 Tech Titans list. Washington Business Journal profiled Shashi Bellamkonda in the people and Community feature. Other media mentions include Washington Post, WUSA9, NY1 TV, Webmaster Radio, BlogTalk Radio, SAP Global Survey by Shel Israel, Shel Holtz's ForImmediateRelease, Tech BisNow, Capitol Communicators and many other digital and media publications.
Social Media Marketing and Small Business Marketing Track
Brian Cavoli Brian Cavoli
Brian Cavoli is the Director of Marketing and Social Media Strategies at the recruitment consulting firm JCSI. Brian serves a dual role developing business development marketing programs for JCSI as well as brand-focused social media-centric recruitment strategies for our clients.  Brian has an extensive background in applying social media and interactive media technologies for businesses. Prior to joining JCSI, Brian was Director of Marketing at TNS/Cymfony, one of the industry's first and largest social media monitoring and analysis organizations. Brian experience in interactive media includes starting the search engine marketing group in the U.S. for MPG Media Contacts and creating an emerging technologies initiative, called the Innovation Engine, at Carat. Brian has also held a marketing management position at Monster.com. Brian is a former executive committee member of BIMA, the Boston Interactive Media Association. In 2005, Brian's team won MediaWeek's Media Plan of the Year for "Best Use of Internet".
The Future of Recruiting is Social - Leveraging SM to Attract High Quality Candidates Faster and at a Lower Cost Human Resources Track
Molly DiBianca Molly DiBianca
Margaret (Molly) M. DiBianca maintains a legal practice consisting of equal parts litigation and client counseling. She represents employers in a variety of industries in employment rights claims,discrimination matters and equal employment disputes at the state and federal court level. She defends employers against claims brought by former and current employees and assists employers to enforce restrictive covenants. She assists clients with internal investigations, wage-and-hour reviews, and employment-practices audits. Molly also counsels employers in the facilitation of reasonable accommodations, and strategies for compliance with federal leave laws. Molly regularly provides in-house training to managers and supervisors as part of her preventative practices philosophy. She is a frequent speaker and teaches best practices to human resource professionals, executives and in-house counsel. Molly is a monthly contributor to the Delaware Employment Law Letter and maintains ongoing employment-law commentary at the Delaware Employment Law Blog.
Legal Risks (and How to Avoid Them) of Social Media and Hiring Human Resources Track
Frank Eliason Frank Eliason
Frank is the Senior Director of National Customer Operations for Comcast and has been involved in Customer Service in one way or another for the past 20 years. What started as a simple idea - talking to customers in real time on Twitter - has become well known as an innovative use of social media for Customer Service. Taking the approach of asking "Can we help" has created new communication channels for Customers and an improved Customer experience, and Frank's work has been recognized by ABC News, New York Times, Business Week, and many others. Frank and his team monitor and respond to Customer posts on a variety of online channels, and spend each day reviewing 6,000 blog posts and more than 1,000 Tweets. Franks model of interacting with customers online has become a case study for corporations worldwide
Your World is Changing, Are You Ready to Change with It? General Track
Melinda Emerson Melinda Emerson
Melinda F. Emerson, known to many as @Smallbizlady, is a seasoned entrepreneur, professional speaker and small business coach. Her areas of expertise include small business start-up, business development and social media marketing. She is the creator and host of #Smallbizchat, a weekly Twitter talk show for emerging entrepreneurs which takes place every Wednesday at 8pm ET.  She also publishes a resource blog www.succeedasyourownboss.com and is the start-up columnist for www.smallbiztrends.com Her first book, "Become Your Own Boss in 12 Months" was released in March 2010 by Adams Media. She is also the founder and CEO of Quintessence Multimedia, an award-winning strategic communications and digital media company. Her clients have included Johnson & Johnson, Verizon, Enterprise Rent-A-Car and Comcast. She has been quoted in the Wall Street Journal, US News and World Report and Black Enterprise.  Emerson was named one of the Top 50 Women in Business in Pennsylvania, one of Top 30 Leaders of the Future by Ebony magazine and the National Association of Women Business Owners honored her with their Woman of Distinction Award. Melinda is a graduate of Virginia Tech.
Marketing Panelist Marketing Track
Liana Liana "Li" Evans
Since 1999, Liana "Li" Evans has been active in the search marketing arena, becoming well versed in all avenues of social media and search marketing. Li runs the Search Marketing Gurus blog, and is the director of social media for Serengeti Communications, an online marketing firm that focuses on building social media strategies for companies and training companies to bring online marketing in-house. Li has led the SEO strategy for an Internet Retailer 500 company, and was the SEO and social media architect for a Fortune 500 multi-million page entertainment website. She speaks and trains on the topics of social media and SEO and is currently writing a book about Social Media Marketing for Pearson Education to be published early summer 2010.
Search & Social Media Marketing Track
Jason Falls Jason Falls
Jason Falls is one of the leading educators and thinkers in the social media, public relations and communications industries. He has the unique perspective of having lead a national advertising agency's Interactive and social media efforts, worked with Fortune 100 brands as a social media strategist and served as an independent consultant in the social media industry. He has advised major, regional and niche brands including Humana, Purely Products, The Envelope Manufacturers of America, Jim Beam and Maker's Mark bourbons, Louisville Slugger, and The National Center for Family Literacy. His work has resulted in acclaim and recognition in publication and honors, including a 2009 SAMMY Award for Best Integrated Social/Cross Media Campaign.  One of the most in-demand speakers in the social media space, Falls has spoken internationally and nationally and is known for his engaging style, wit and humor, brutal honesty and for adding value to each audience's experience. Falls is the president and co-founder of the Social Media Club Louisville. He is an educator, consultant and professional speaker and can be found online at http://socialmediaexplorer.com, consistently rated at or near the top of the prestigious Advertising Age Power 150 Blogs.
The Art of Conversation: Engaging fans, friends and foes successfully General Track
Beth Harte Beth Harte
Beth Harte is a marketer, blogger, speaker, communicator, thinker, connector (people & dots), adjunct professor and Sr. Subject Matter Expert, Digital Marketing at Serengeti Communications. Beth has over 15 years of experience in integrated marketing communications, public relations, strategic planning, branding, SEO/SEM and over five years of experience with social media. Beth speaks on a range of topics including integrated marketing and communications, public relations, social media, brand monitoring and management, marketing planning and measurement and digital marketing. Beth's blog, The Harte of Marketing is featured in AdAge's Power 150, a globally recognized ranking of top media and marketing blogs. Beth also blogs at Social Conversations, Endless Plain, Nitty Gritty Marketing, and MarketingProfs Daily Fix blog.
Social Media for B2B companies Marketing Track
Lance Haun Lance Haun
Lance Haun is Community Director for ERE Media and blogger at Rehaul.com. His background includes seven years of HR Experience (primarily as a generalist and manager) and four years of social media and blogging experience in the HR Sphere. He has been featured in the Wall Street Journal, MSNBC.com, HR Magazine, Workforce Magazine, Fast Company and BNET.com. He can be contacted at lance@rehaul.com.
HR Panelist HR Track
Mary Henige Mary Henige
Mary Henige has held a variety of communications positions in her 23 years with General Motors. Currently she is director, social media, broadcast and digital communications.  In this position, she works with marketing and leads GM's social media efforts including external blogs; the www.gmreinvention web site, which was launched after GM filed for Chapter 11; senior leader web and Twitter chats; Facebook fan pages; and other social web activities.  Her team works in cooperation with other areas to broaden the reach of GM's "stories" including a weekly VNR feed and extensive media outreach, media materials, the global media website and development and maintenance of the intranet site.  Prior to that, she was director, strategic and executive communications since April 2008.
Executives and Social Media Executive Track
Whitney Hoffman Whitney Hoffman
Whitney Hoffman has been involved in New Media and Social Media actively for the past five years, both as a content producer and as the organizer of Digital Media conferences. She has organized Podcamp conferences in Philadelphia, New York and Boston, and as Director of Operations for the Podcamp Foundation, consults with organizers of similar conferences in other cities around the Country and overseas. She is CEO of Hoffman Digital Media, LLC, which provides consulting on social media usage and strategy, digital media production, and basic search engine optimization for B to B and B to C businesses. She's produced the LD Podcast, an internet radio show about learning and learning disabilities featuring interviews with well-known experts including Dr. Robert Brooks, Anne Ford, and Marcus Buckingham as well as OB-GYN To Go, a podcast focusing on resident and physician education. She has spoken at many web/tech conferences, including Web2Open (part of the Web2Expo), BlogPhiladelphia, Podcamp conferences, and at Podcasters Across Borders in Kingston, ON. She presents regularly to business and non-profit groups on a variety of topics including using social media tools for marketing and PR, and Business Strategy Using the Social Web. She has an undergraduate degree in developmental biology from the University of Pennsylvania, and a JD from the Dickinson School of Law at Penn State. Whitney co-authored Public Assembly Facility Law with Turner D. Madden for the International Association of Assembly Managers and presented at their annual conference. While working with Mr. Madden, Whitney helped design the Americans with Disabilities Act access program for the National Football League and the SuperBowl, as well as providing on-site services for the event for eight years. Whitney has blogged for the Philadelphia Inquirer and Philly.com as part of Philadelphia's Great Expectations Project. Her personal blog, discussing finance, business, social media and more can be found at www.whitneyhoffman.com.
Social Media 101 General Track
Nadine Hogan Nadine Hogan
Nadine Hogan has held a variety of leadership roles in Talent Acquisition, HR Consulting, and Compensation over the past 20 years. She is currently working at Unisys as the Director of Global Recruitment Operations where she has accountability for employment marketing, vendor management, applicant tracking system, metrics, and process efficiency. Nadine's corporate experience includes developing and implementing an employment marketing strategy that encompasses social media, job aggregators, search engine optimization, along with the more traditional mix of job boards and advertisements. Her previous employers included AstraZeneca, Capital One, and GE Capital. She graduated from University of Vermont with a Bachelors degree in HR and earned her MBA from Temple University.
Social Media: How Do You Start? HR Track
Shel Holtz Shel Holtz
Shel Holtz, ABC (Accredited Business Communicator), is principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Petrobras, Aetna, John Deere, Manulife Financial, Hewitt Associates, General Mills, USAA, Applied Materials, Symantec, Raytheon, The World Bank, Petrobras, Amdocs, Disney, FedEx, Freescale Semiconductor, The International Monetary Fund, National Geographic, The American Red Cross and Monsanto. Before forming Holtz Communication + Technology in February 1996, Shel was senior communications consultant and the communications practice leader for Alexander & Alexander Consulting Group in San Francisco, California. (A&ACG has since been acquired by Aon Consulting.) Shel has more than 30 years of organizational communications experience in both corporate and consulting environments. He is experienced in employee communications, compensation and benefits communications, corporate public relations, media relations, financial communications, investor relations, and marketing communications. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, communicating business initiatives, and communications research. While Shel excels in all aspects of organizational communication and focuses on the online dimensions of these communication disciplines, he is particularly passionate about strategic employee communications and crisis communications. Before joining A&ACG, Shel was the director of corporate communications for Allergan, Inc., a Fortune 400 pharmaceutical company. At Allergan, Shel directed a staff of six and a budget of $2.5 million; he had overall responsibility for global media relations, corporate public relations, employee communications, and financial communications. He held the same title at Mattel, Inc., where he was responsible for employee communications, the organization's annual report, and regional media relations. He also has worked for William M. Mercer, Inc., ARCO, and Transamerica Financial Corporation. In addition to his consulting and development work, Shel is a regular speaker on topics surrounding the application of online technology to strategic organizational communication. He speaks regularly at IABC and Ragan Communication conferences. He also has been on programs for the International Quality and Productivity Center, The American Association of Collegiate Schools of Business, the American Gas Association, the American Institute of Certified Public Accounts, the Association of California Water Agencies, and the Western Pension & Benefits Conference, among others. He also spoke regularly on the Lexis-Nexis touring seminar, "Communicating in a Wired World." Shel is a five-time winner of IABC's Gold Quill award (most recently winning in 1997 for external Web sites), and was named IABC/Los Angeles's Communicator of the Year in 1988. Shel served six years on IABC's executive board, two as director of U.S. District 6 and four as a director-at-large. While a director-at-large, he held the Technology portfolio, among others. During his term on the board, he served three times as a member of the executive committee. He has also served as chapter president for IABC/Los Angeles and in a variety of other volunteer positions in IABC at the chapter, district and international levels. Shel earned his IABC accreditation (ABC/Accredited Business Communicator) in 1984. In 2005, Shel was named an IABC Fellow, the highest honor IABC confers on its members. His other memberships include a role as a founding research fellow and advisory board member of the Society for New Communication Research." .
The state and future of Social Media General Track
Ed Laczynski Ed Laczynski
Ed Laczynski is the founder and Chief Operating Officer of LTech. Ed started LTech in 2001 to bring best-of-breed Internet technology solutions to businesses. Prior to starting LTech, Ed delivered many successful web applications for Wall Street institutions such as Credit Suisse and Deutschebank. Later as the Director of Technology at Zentropy Partners/McCann-Erickson, Ed managed technical strategy and development for advertising and e-commerce customers. Ed is a graduate of New York University and lives in NJ with his family.
Leveraging the Cloud for Social Media IT Track
Bill Lublin Bill Lublin
Bill is recognized nationally as a leader in education, professionalism, and technology in the real estate industry. A Past Chairman of NAR's Professional Standards Committee and NAR's Short Sale Workgroup, he is the CEO of CENTURY 21 Advantage Gold (Philadelphia's Largest Century 21 firm) and the Founder and CEO of the Social Media Marketing Institute. He is respected for his insights in the use of social media for professionals, businesses, and non-profits, is an active real estate investor and Blogger, writing for SMMI, Agentgenius, and his own blogs, REreflections, MovePhilly, and C21AgVoices. Bill has also been recognized as One of Inman's 50 Most Influential Online, One of 4Realz's 50 Most Influential Real Estate People on Twitter, One of 100 Most Interesting & Influential in Real Estate and One of Roost's 50 People to Follow on Twitter.
Lead, Follow, or Get out of the Web Marketing Track
Valeria Maltoni Valeria Maltoni
A brand strategist with 20 years of real-world corporate experience, 10 of which have been online, Valeria has worked with Fortune 500 and start-up companies in 5 industries.  She specializes in taking companies to what's next in their business cycle through marketing communications, customer dialogue, and brand advocacy.
How to develop, implement, measure, and manage a Social Media program Executive Track
Sue Marks Sue Marks
Recognized as a robust adopter(for a middle aged mom and corporate CEO) of social media, Sue Marks of Pinstripe quickly recognized the importance of integrating social networking with business.  An early advocate of Twitter, Sue has built a following of more than 3,000 Tweeps, almost 500 connections on LinkedIn, and hundreds of friends on Facebook. She joined Facebook to keep up with her growing family and now has seen her daughters adopt Twitter and blogging. A serial entrepreneur and CEO of one of the nation's top recruitment process outsourcing and talent management firms, Sue's commitment to connecting and creating conversations through social media sets the example for her entire company. Pinstripe has jumped headfirst into joining the conversation to learn, listen and share, and recently, Sue was notified by a new client via Facebook that Pinstripe was awarded their contract.  Recognized nationally for her insights and innovative practices in the HR space, Sue is frequently featured in the media in such outlets as Business Week, The Wall Street Journal's CEO Radio series, HR Management, HRO Today and was part of a CEO group interviewed exclusively via Twitter for USA Today in May.  In addition to running a national recruiting firm and avidly networking online, Sue serves as the President of Competitive Wisconsin and sits on several boards.  She earned her Bachelor of Science in business administration from Marquette University and is an annual participant and study group leader in YPO's prestigious executive education program at Harvard Business School.
Social Media and the C-Suite Executive Track
Garth Moulton Garth Moulton
Garth Moulton is the Jigsaw ambassador to the community and previously led the business development function. Before he founded Jigsaw, Garth was a successful sales executive at several technology firms. These included Digital Impact (DIGI), Sawyer Media, Personify, Open Environment Corporation and Cambridge Information Network (CIN). In this time, Garth developed and managed accounts ranging from high profile Fortune 500 enterprises to numerous mid-sized businesses and covered a wide swath of industries. Garth graduated magna cum laude from Brown University. You can read his blog on Jigsaw and Sales 2.0 at www.jigsawsblog.com
Aligning Marketing and Sales in a 2.0 World Sales Track
Kathy O'Reilly Kathy O'Reilly
Kathy is the Director of Social Media Relations for Monster.com, overseeing social media outreach and engagement strategies on multiple social media platforms to generate brand awareness and positive relationships with both traditional and social media. Kathy began her career in traditional broadcast media, where she spent 15 years producing nationally-syndicated TV talk shows and magazine format TV news and entertainment programming. Kathy's production credits include programming for CBS Westinghouse, Telepictures/Warner Brothers, The Disney Channel, Lifetime Television, the Discovery Channel and Hearst Argyle Productions.  She made the move from TV to the Internet in 1999 when she joined Lycos.com, one of the original pioneering Internet brands.  Kathy spent 10 years at Lycos where she directed PR, Social Media Strategies & Execution, Corporate Communications and Media Relations. Kathy joined Monster in early 2009 and you can follow her on Twitter @kathyoreilly, join her on Facebook at http://www.facebook.com/kathy.oreilly and connect with her on LinkedIn at http://www.linkedin.com/in/kathyoreilly.
How Organizations are handling social media in the workplace HR Track
Rich Pesce Rich Pesce
Rich Pesce is responsible for leading and developing the external social media strategy and implementation for Sprint, including blogging and online engagement, channel strategy as relates to corporate presence on multiple social networking platforms, integration with brand marketing, elevating internal expertise in knowledge and effective use of social media, and measurement. As a member of the corporate communications team at Sprint Nextel he has developed an extensive background encompassing a wide range of activities including planning and implementing strategic campaigns promoting consumer and B2B products and services, media relations, marketing and media related events, thought leadership campaigns, branding and product launches.
Focus on Relationships; Leverage Technologies: Using Social Media to Listen and Respond to Stakeholders Executive Track
Kevin Popovic Kevin Popovic
Kevin Popovic, Founder of Ideahaus, Author of "Satellite Marketing" I've been in the communications business for over twenty-five years. I've dedicated my career to understanding the communications process, the mediums we use, and the strategic use of multiple mediums in a communications plan. My creative strength is in figuring out what to say and how to say it. I've complimented my professional experience with my academic achievement and service. My undergrad is in Communications / Psychology, Masters in Multimedia Technology and Doctoral studies in Instructional Technologies (or simply using technology to teach). I've been an Adjunct Professor at Duquesne University since 1998, and been a corporate trainer for Fortune 1000 companies. I'm completing my first book, "Satellite Marketing: Using Social Media to Sell", which documents my trademarked strategy for using social media sites and services as stand-alone marketing stations, or "satellites". My recent article, "Social Media in the Age of Consumer-Driven Healthcare" will be published in the peer-reviewed Journal of Communication in Healthcare this spring. I also have a weekly column at SellingPower™ Magazine on using social media for sales. My current speaking roster includes a webinar for Hoover's (Using Social Media for Sales), a featured position at the UCLA Gravity Summit (Satellite Marketing), and leading a panel discussion on "Social Media for Business" at the Entrepreneurial Management Center at San Diego State University. I encourage you to review my LinkedIn profile and the 59 recommendations I have received from my clients and colleagues to get an objective confirmation what I offer to my clients.
Social Media in Sales: The Return of the Customer Relationship Sales Track
Scott Reese Scott Reese
Scott Reese is a recognized innovator, agency executive and thought leader in technology based, creative endeavors. Prior to forming Wool.labs, Scott held the position of Senior Vice President, DIGITAS Health, a member of the Paris‐based Publicis Groupe. While with Digitas, Mr. Reese was the key conceptual architect of the first and only‐to‐date branded social media platform in the pharmaceutical industry. Scott has also served as Brand Architect, Director of Creative Strategy, for Scient/iXL, a tier‐one creative, technology, and strategy consultancy. While with iXL Scott played a leadership role in the development of many first to market web programs and new technology applications including WebMD, StarBand, Net 2000, XM and Nextel. Scott has led marketing and technology endeavors for some of the largest and most recognizable companies in the world. Over the course of his career, Scott has won numerous awards and has been a guest speaker and presenter at many industry events including the Health 2.0, Center for Business Intelligence, AIGA Design Camp, Design Management Institute, and Art Center College of Design.
Social Graces: Stories from the front line of adapting enterprise policies and guidelines IT Track
Kevin Regan Kevin Regan
As the Director of Digital Strategy, I work mainly with our clients in the Northeastern U.S. as well as in PA, NJ, DE and MD. I am responsible for the strategic leadership of our clients' digital marketing strategies and managing digital programs and online initiatives. Developing innovative strategies for my clients to target, hire and retain qualified candidates, streamline the hiring process, and achieve overall talent management goals.
Responsibilities include:
  • Deliver results-oriented solutions which leverage social media, Web 2.0 technologies, Search Engine Marketing and Optimization (SEM & SEO), relationship marketing, blogging, etc.
  • Educate my audiences (both internally & externally) on the evolving digital landscape and promote digital solutions as a critical piece of the advertising/marketing mix.
  • Provide in-depth analysis of measurement practices, such as website, media, and social networking effectiveness.
HR Panelist HR Track
Frank Roche Frank Roche
Frank's career has had a few twists and turns. He started out as a polymer physicist. Worked as a director of Total Quality. And he's spent a long time in HR communications. All of that was preparation for when Sarah Chambers and he cooked up the idea for IFRACTAL over a hot chocolate at a book store almost years ago. Prior to starting IFRACTAL, Frank led Mercer's Human Capital Practice in the Netherlands and was the Communications Leader for Continental Europe. Prior to that, he worked at Hewitt Associates, where we was a member of The Ownership Network and the Client Training and Learning Network. Frank has a B.A. in communications and an M.A. in journalism and mass communications from the University of South Carolina. He also has a degree in chemistry. Frank was a professional dog handler for a number of years. And he's an origami master.
HR Track Panel HR Track
David Thompson David Thompson
For nearly two decades Genius.com, Inc. CEO, David Thompson, has been at the forefront of major trends in the software industry. Thompson has delivered pioneering software applications, launched the leading on-demand software service (WebEx), and developed legendary marketing campaigns. Thompson recently authored Sales 2.0 For Dummies, Executive Edition and founded the Sales 2.0 Conference, which has popularized the Sales 2.0 movement that takes advantage of Web 2.0 technologies to increase sales volume and velocity. Thompson started Genius.com, a leading on-demand provider B2B demand generations and marketing automation solutions, after his tenure at WebEx Communications (Now Cisco-WebEx), serving from 1998 through late 2004 as vice president of product marketing and then chief marketing officer. While at WebEx, Thompson shipped award-winning web conferencing products that reinvigorated the category, named the company and directed legendary marketing campaigns that vaulted WebEx to #1 in on-demand software. Thompson has also held various senior management positions for such notable companies as Quarterdeck, Genentech, and StarNine Technologies.
Leveraging Sales 2.0 in today's Socially Charged World Sales Track
 
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SocialMediaPlus is a trademark of Human Capital Solutions, LLC, West Chester, PA 19380